In this day and age, it’s hard to find beauty gurus and makeup brands that aren’t problematic. If you want to stick to mainstream/high street brands, it can be hard to find a company that doesn’t have a dodgy spokesperson or hasn’t been bought out by a shady parent company. I can’t be the only one that deeply regrets giving Jeffree Star any money. Generally speaking, I tend to stick with brands I know and buy in bulk. A lot of my make-up is by Barry M and Sleek. I also own a lot of Too Faced and Urban Decay palettes, it all depends how you feel about parent companies though. However, one company that have recently caught my attention is Illamasqua. I’ve been meaning to try them for a while and I don’t know what took me so long. Here’s four reasons you should check out them out.
They recently took an anti-facism pledge
If there’s one reason to check out Illamasqua now, it’s this one. Since Trump came into power, people’s silence has been deafening. The brand pride themselves on rejecting traditional beauty standards and market themselves as a ‘celebration of individuality’. It’s easy enough to state this or use this as your strategy, but a lot of brands fail to follow through. They recently backed this up by publicly asking Trump supporters not to buy from them. “To be part of our community and to buy our products, you must first pledge to human fundamental values,” Illamasqua said in a statement. “We believe in the freedom of expression, equality and diversity. That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum.” Read the full statement here.
There can be a lot of confusion surrounding cruelty-free makeup and a lot of people feel differently too. Illamasqua houses over 300 vegan products and never test on animals. Standing up to facists and not testing on animals? This brand is a dream.
You pay for what you get
With their best selling highlighter retailing at £32.00, I would say Illamasqua is definitely a more high-end brand. It’s not attainable for everyone, but I do think it’s worth the money. I recently tried two of their anti matter lipsticks and their ‘golden coral’ blusher. The pan seems small but you really don’t need a large amount of product on the brush. With other blushers, I kind of swirl my brush around so it picks up more of the product. With Illamasqua’s, I only need to dip my brush in once; it’ll last me quite some time! The anti-matter lipsticks are ‘semi-matte’, the shade ‘Lyra’ is perfect for blending or for lightening another shade. I also tried ‘Vibrate’, which is a gorgeous shade of purple. I am a huge fan of vibrant lipsticks and most of mine are purple funnily enough.
They support foundations and team up with charities
Illamasqua also help raise money for the Sophie Lancaster Foundation. The foundation is a charity created by Sophie’s mother Silvia Lancaster to help stamp out prejudice, hatred and intolerance towards alternative subcultures. The brand named their black colouring eye pencil S.O.P.H.I.E. and ‘golden coral’ blusher after her too. £3 of every purchase of the Eye Pencil and £1 of the every purchase of the blusher goes to the foundation. In addition to that, they plan to raise £25,000 by donating 100 percent of its proceeds from their Lip Lure in Nebulus liquid lipstick too.
*This post contains PR samples, but all opinions are my own.
Will you be trying Illamasqua out?