Lovability Inc: Condoms You’ll Want To Show Off

2015 will go down as the year I gave up birth control and started my conquest for the perfect condom.

Me and birth control don’t get along.

For years, I have tried various forms of birth control and nothing has worked for me. Well okay, I guess that’s not entirely true as they’ve worked in a sense. Although these methods have prevented pregnancy, they’ve really altered my mind, body, and soul.

Between the age of 14 – 21, I was on the pill (and the implant for the last part) on and off. Some of the worst side effects I’ve experienced include: migraines, bleeding every fortnight, extreme sadness and lack of sex drive.

For as long as I can remember, I was told that I had to be on birth control because men wouldn’t wear condoms. Various women would gasp and shake their head at the thought of relying on condoms – even doctors. I specifically remember my doctor’s reaction when I requested three month’s worth of birth control pills, instead of six because I planned to come off it soon. When I told her I wanted to take a break but still remain sexually active (using condoms), she was very adamant I had to be on something else and continued to push other forms of contraception onto me.

On top of all of this, it’s always been really fucking awkward buying condoms. We live in a society where young adults, especially women, are shamed for enjoying sex. If we wear something too ‘revealing’, express any form of desire or sleep with more than one person, we’re immediately branded a ‘slut’.

Although men can be slut shamed too, they very rarely are. When a guy is sleeping with multiple women, he’s congratulated. So if he is out buying condoms, one of two things can happen: he’s given a look that screams “play on playing, playa” or nobody bats an eyelid.

When a woman is buying condoms, or any health-related product for that matter (like sanitary items), it’s usually quite awkward. In the past, I’ve had cashiers look disapprovingly and even make comments! Ask any woman who has experienced this and I bet she will tell you the same.

So.. if we’re not on birth control and have to use condoms, even though it’s painfully awkward purchasing them, you think there would be this great product women who want to go and buy, right? Wrong.

There’s a huge gap in the market and one gal who recognised this is Tiffany Gaines, founder of Lovability Inc.*

Lovability Inc.

Lovability Inc., a start-up condom company fuelled by girl power and sex positivity, is one of my favourite finds of 2015. Lovability started back in 2013 when Tiffany needed tampons. They were located so high up at her local market that the clerk used an orange picking claw to fetch them. As a graduate student in SVA’s “Design for Social Change” program, she was inspired to empower women through better product placement and design. She quickly identified condoms as one of the greatest gaps in the female wellness market. No brand met her needs or seemingly even cared to try. After many late nights into her program, Tiffany launched Lovability Inc. with the mission to help women everywhere feel confident using condoms.

After interviewing Claire Courtney, the CMO at Lovability Inc., for Zusterschap, I was delighted when they asked if I wanted to review their product too. As I mentioned above, I’ve been on the hunt for the perfect condom ever since I started being sexually active. Nine years later and I think I may have finally found the perfect brand.

“We want women to love every inch of their body and every surface of their spirit. Full-body wellness is connected to so many things, but it starts with confidence. The confidence to own your desires, respect your being and accept yourself. We see condoms as one of many tools that inspire women to express self-adoration. To some that’s a stretch, but to us it’s a no brainer.” – Claire Courtney

Although I’m not that into pink or overtly feminine products, I love Lovability’s design. With a strong message that I adore, their condoms are just as pleasurable. Lovability’s condoms are gorgeously packaged which makes you think about how ugly condoms can be. Inside a cute little pouch, you can find the condoms in a beautifully designed tin. These also come in tow with an inspiring quote.

Lovability Inc

One of my favourite things about Lovability’s condoms is the fact that they are super lubricated. As somebody who has previously suffered with vaginal dryness (thanks again, birth control!), this is something I welcomed with open legs.

The condoms are one of the strongest my partner and I have had the pleasure of using. “You can never have enough lube”, he said, after we took the product for a test bone. I’ve struggled with many lubes in the past, but these condoms finally worked in my favour. With an aloe-infused lubrication, my vagina loves Lovability Inc.

Lovability Inc.

In addition to that, they’re made of 100% natural vegan latex, odor-free, and incredibly easy to open.

Lovability Inc. offer discreet shipping anywhere in the world.


Use the code ‘catstello’ at check-out for discount:



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  1. serenityyou

    January 6, 2016 at 10:59 am

    I am currently on the pill, which I get free through a prescription. I think it’s a shame that you have to pay for condoms, I think they should be free too. I do like the packaging on these and if I did buy any condoms, I would properly pick these over others because of the packaging on them

    1. Catstello

      January 15, 2016 at 10:19 am

      I definitely think condoms should be free too!

  2. Stressed Mum

    January 6, 2016 at 3:18 pm

    I don’t use anything now but was on the injection, I dont even look at condoms these days but love the packaging on these

    1. Catstello

      January 15, 2016 at 10:18 am

      Me too, I love how they don’t even look like condoms. Especially when you actually open the tin.

  3. Jenni - Odd Socks and Lollipops

    January 6, 2016 at 5:36 pm

    I think it should be easier for women to buy condoms and this sounds like a great idea. It shouldn’t be embarrassing but it tends to be! I love the packaging on these!

    1. Catstello

      January 15, 2016 at 10:18 am

      I agree. I just go and buy them unapologetically now!

  4. Ra1neX

    January 6, 2016 at 5:48 pm

    I’m on the pill but that’s for medical reasons. I don’t fully rely on it and buying condoms is always a drag but I would willing to give these a try. So many condoms even though they say lubricated hardly are. Thanks for sharing this, something to consider when I need to buy again.

    1. Catstello

      January 15, 2016 at 10:14 am

      Would love to hear your thoughts if you do try them! You can get discount using the code ‘catstello’

  5. Emma

    January 6, 2016 at 7:32 pm

    These look awesome! I saw them on your Snapchat the other day but great to read your full review—such a good idea.

    FYI, if you ever *do* want to go back on birth control, have you tried the Mirena coil? I had TERRIBLE problems as well, with all the birth control I tried making me depressed, but I’ve now had the coil for nearly 5 years and it’s completely changed my life. So do hit me up with any questions if you ever want to give it a go!

    1. Catstello

      January 15, 2016 at 10:13 am

      The coil terrifies me! But maybe one day.

  6. WhatLauraLoves

    January 6, 2016 at 8:33 pm

    The packaging on these is great. I don’t use condoms now but if I did, id be encouraged to buy these ones xxx

    1. Catstello

      January 15, 2016 at 10:05 am

      That’s great to hear, thanks 🙂

  7. The Little Yellow Butterflies

    January 6, 2016 at 9:27 pm

    These look amazing! I’m a happy IUD owner but may try these for anal, as mainstream condoms just are not doing it for us. It’s interesting, I never thought that condoms could have more lube on them – I guess because the manufacturers aren’t actually thinking about women’s pleasure when they make them!

    P.S. Have you ever tried Yes Natural Lubricants? It’s seriously the best lube of all time, it’s based on aloe too 🙂 xx

    1. Catstello

      January 15, 2016 at 10:05 am

      They’re really strong + I’m sure they’d be fab for anal (as they are very lubricated!).

      I will definitely check them out, thank you!!

  8. Rebecca Smith

    January 6, 2016 at 9:44 pm

    This is such a fantastic idea- Tiffany certainly found the gap in the market. Why should we be shamed for looking out for ourselves?

    1. Catstello

      January 15, 2016 at 10:04 am

      Exactly! I hate this ‘leave it to the men’ attitude.

  9. Rachel

    January 7, 2016 at 9:26 am

    I think this is a great idea and I still don’t understand why there is embarrassment when it comes to using the word condom x

    1. Catstello

      January 15, 2016 at 10:03 am

      I agree, it’s so stupid. It’s the same with sanitary items too!

  10. TheLondonMum

    January 7, 2016 at 2:06 pm

    They sound great and definitely a brand I’d consider trying. I was on the pill for 10 years (having to switch up brands a few times due to migraines and suffering ‘withdrawal’ symptoms from the hormones!!). I came off the pill about a year before I had my Son and with protection there’s no reason any protection should let you down. x

    1. Catstello

      January 15, 2016 at 10:03 am

      Wow, I can’t imagine being on the pill for that long! My body wouldn’t be able to hack it 🙁

  11. Cutrusspiceuk

    January 7, 2016 at 7:54 pm

    There are so many new products available on the market, but it’s good to read about a new product that’s tried and tested.

    1. Catstello

      January 15, 2016 at 10:03 am

      Is there anything on the market like this? I’d love to see/try!

  12. JessicaLouise (@JessycaLouise)

    January 7, 2016 at 7:57 pm

    One thing that instantly grabs my attention about these is the cute little box. I know some many people put off buying condoms due to the big, bulky boxes, these look a lot more discreet. I’m on the pill as it works quite well for me and I used to have hellish periods. x

    1. Catstello

      January 15, 2016 at 10:02 am

      Yup! They don’t even look like condoms, do they?! The pill really helped with my periods too, but it fucked everything else up annoyingly.

  13. Claire Louise

    January 8, 2016 at 3:54 am

    Love this post! I’m the same, no birth control really works for me but the pill has been the lesser of all the evils. The injection made me bleed for *six months straight*, the coil fitting made me go into a slightly milder form of an anaphylactic shock and an ambulance was called because I was vomiting, the pill makes me moody and bloated and the implant just really freaks me out!

    I’m a bit paranoid using just condoms but these look really great. I must admit, I try and get free ones from the clinic but these would be lovely for handbag moments haha!

    Thanks for the review ?


    1. Catstello

      January 15, 2016 at 10:01 am

      Wow, that’s crazy about the coil! I had the implant and the fitting wasn’t as bad as I thought it was. It totally freaked me out too and I held off from getting for a long, LONG, time. It was the perfect contraception until it made me bleed EVERY TWO WEEKS! It’s so stressful finding birth control. With more products like this, I will definitely aim to be birth control free forever!

  14. Erin

    January 8, 2016 at 7:21 am

    This is so great. I love that they’re reinventing condoms and changing the stigma surrounding girls buying them.

    Erin |

    1. Catstello

      January 15, 2016 at 9:57 am

      I know, it’s so motivating. I really hope more of these kind of products take off.

  15. Agata @BarkTime

    January 9, 2016 at 9:31 pm

    Looks great. Nice that someone is actually thinking about us for a change when it comes to condoms. They do looks perfect for a handbag.. you know… just in case 🙂

    1. Catstello

      January 15, 2016 at 9:56 am

      It’s so refreshing, isn’t it?!

  16. Helen Dickinson

    January 11, 2016 at 10:13 am

    The packaging on these is great, it is always great to see something different on the market. They look like a good item to pop in your handbag if they are needed.

    1. Catstello

      January 15, 2016 at 9:56 am

      Definitely. I love how easy they fit in a bag. I had to carry condoms in a section of my purse, in a bag. So they’re definitely an improvement.

  17. Hannah

    February 4, 2016 at 11:29 pm

    I have the injection but after reading your review I couldn’t resist not buying them to try out (and also send the link to all my friends!). Love this blog, just downloaded Eve app and already love their daily ‘cycle scope’!

  18. fashionandstylepolice

    February 11, 2016 at 5:03 pm

    I love the packaging, very different from regular condoms.

  19. Kimberley (@clrchronicles)

    February 12, 2016 at 8:41 am

    This is such a great idea and great post! I struggled with the implant for 2 years which gave me HORRIBLE side effects and then went on the pill, I’ve never even considered just not taking birth control! I love the idea of luxury condoms though 🙂 xx

    Kimberley //

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