If you follow me on Twitter, you may have noticed I’ve started to share my distain towards the blogging industry a lot more. Although I only really gained what I would call a substantial readership in 2015, I have actually been blogging since 2009. So, I have seen the industry change and morph into what it is today.
For quite some time, I definitely tried to follow the crowd a bit. I don’t mean content-wise particularly, I’ve always had my niche. But I think I have incorporated certain norms or followed a few trends here or there however subtle they may be. After all, I’m partial to a flat lay and I did previously try to rock an Instagram theme.
However, I recently came to the realisation that I will probably never make it ‘big’ with this blog. And you know what? I’m okay with that. As my girl Lauren says: “It gets quite cookie-cutter further up the food chain.” Unless you’re willing to buy followers, brown-nose influencers or push laxatives, let’s face it, you won’t make it big time. And by big time, I mean making thousands. I don’t doubt that some mainstream bloggers aren’t genuine, I do read a few. However, a lot of them have done stuff that would contradict their views now in order to get ahead. For example, one of my favourites has always been Leanne Woodfull. She has previously spoken out about how she has pushed products in the past that she now wishes she didn’t. I don’t think these people are undeserving, it’s just I can’t see myself ever getting there.
Sometimes, I feel like my feelings towards the industry are holding me back a little. I miss the days where I could just hit publish without hesitating. My ultimate goal right now is to get back to that place and write about whatever the fuck I want. So in order to re-focus my energy a bit, I feel like I need to get my thoughts out.
Without further ado, here are some things that are currently really annoying me about the blogging industry.
The hypocrisy of it all
Let’s just jump right in, shall we? There’s no point holding back. Bloggers/readers can be a real confusing and contradictory bunch sometimes. Since the beginning of this year, topics such as feminism and mental health have been getting more coverage. On one hand, this has been really great to see. I want to live in a world where we can discuss such things so openly, it’s the reason I started this blog. But on the other hand, I can’t help but feel a bit skeptic. As somebody who took a lot of shit – and I mean a lot of shit – when she first started blogging about such topics, I marvel at how quickly some people can change their tune.
Time and time again, I see smaller bloggers ganged up on for daring to have an opinion that strays away from the norm. A week later, bigger bloggers regurgitate what these smaller bloggers have been picked on for and are applauded. It’s absolutely soul destroying working hard to shed light on subjects that are considered ‘taboo’ and seeing mainstream bloggers hailed and celebrated when they’ve been covering them for a hot minute. These topics should be discussed all the time, not because it’s on trend.
The fact that there is no originality anymore
I know this point is going to ruffle some feathers, but it needs to be said. Nobody is original anymore! I scroll through Instagram and literally see variations of the same shot. In addition to that, nearly all of the bloggers I talk to have had their content copied at some point as well. In fact, Jess did a really good post on this issue within fashion blogging recently. I once had somebody with triple the following that I do completely rip off my content before. It wasn’t just a similar layout, but near identical images too. Images that I put blood, sweat, and other bodily fluids into. It can be so disheartening sometimes.
The lack of diversity
I guess this is a continuation of my previous points (and can be applied to a lot of other things too). There are a ton of amazingly talented non-white creatives and writers out there, yet it’s the same people who are being hailed. I think the best example of this can be seen within the ‘beauty guru’ industry. Mediocre and problematic white men are favoured over actual talented people. I see it happen in all sub-categories and niches as well, amazing bloggers with smaller followings are overlooked and don’t get to share the limelight with the current token bloggers.
Countless Twitter wars
I am the first to admit I have the tendency to get caught up in this. Even if I don’t participate, I’ll be scrolling through staying up to date. Lately, I’ve been trying to do this less and unfollow the people who actively engage in it. There’s certain people who literally seek out content that annoys them just to start shit. Somebody I once had an argument with dedicated a whole thread to taking down one of my videos months after our exchange. Who has the time? I recently unfollowed a ton of people whose timelines are just made up of snide comments and unnecessary threads. It’s possible to have a discussion without resorting to subtweets and insulting one another.
I think to some extent I used to be one of those people too. It’s kind of addicting having your thoughts validated, it can go to your head and make you feel like you have to voice your opinion on every single thing that annoys you. But it’s also super draining and takes up a lot of your time. I also think you can make a bad name for yourself as well, just look at Piers Morgan. Do you want to be known for being horrible online or for creating content?
The real nasty side of blogging that nobody talks about
Following on from the above point, there is a real horrible side to blogging that not a lot of people talk about. You post an opinion people don’t agree with and you’re subjected to seeing all these very public insults about you. (Again, I am not saying I haven’t been guilty of this in the past too.) You see people you thought supported you liking and RT’ing them as well. I had people who called themselves mental health advocates publicly tweet things about me that contributed to my bad mental health day. Granted I could have just ignored it and carried on with my day, but you live and learn. Just slide into your mate’s DMs to rant like a normal person.
Other things that annoy me
- Bloggers working with brands who have no morals and clearly not taking the time to research them
- Fucking algorithms screwing everyone over
- People starting discussions but not moderating them or calling out problematic responses
- People who don’t take any responsibility for their words or listen to valid criticism (again, I used to be this person)
If you made it to the end of this post, grab yourself something nice. You deserve a treat!